MARKETING, MINUS THE NONSENSE

Marketing
shouldn't need
a translator.

Corporate marketing talks in circles. This skips the circles. Videos and posts that turn buzzwords into things that actually make sense — new stuff weekly on TikTok and YouTube. (And yeah, I consult too, if you'd rather I handle the corporate-speak so you don't have to.)

jargon_translator.exe
Input
"Synergistic paradigm shift"
Output
Did the obvious thing. Called it innovation.
300+
Buzzwords Busted
2
Platforms — TikTok & YouTube
0
Videos Over 90 Seconds
24 HR
Reply Time On Inquiries
START HERE

Watch it before you read it

Every buzzword thrown at you — by a boss, a bad agency, a professor who loves the sound of their own voice — translated in under a minute.

TIKTOK

Buzzwords, translated in real time

Quick hits on what the internet's buzzwords actually mean — and what to do instead.

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YOUTUBE

Longer breakdowns for people who want the whole story

Full explainers on strategy, branding, and growth — still no fluff, just longer.

▶ Subscribe on YouTube
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THE BLOG

Jargon, translated in writing

For corporate-speak that needs more than 60 seconds to properly take apart.

[ FEATURED POST IMAGE ]
Jargon Watch

What "Synergy" Actually Means (Nothing)

A word that sounds important and means absolutely nothing. Here's what to say instead — and why your team will actually understand you.

Read it →
[ POST IMAGE ]
Strategy

Your Funnel Isn't Broken. Your Message Is.

Before you rebuild the whole strategy, try saying what you actually mean.

Read it →
[ POST IMAGE ]
Branding

Nobody Cares About Your Brand Values Slide

What actually makes a brand memorable, and it's not the mission statement.

Read it →
[ POST IMAGE ]
Content

Stop Saying "Thought Leader." Just Be Useful.

Nobody follows a thought leader. They follow someone who actually helps them.

Read it →
OH, AND —

Hey. I also consult.

If you'd rather skip the DIY route, I build the strategy, branding, and content plan with you directly. Same plain-English approach, just pointed at your business instead of a TikTok script.

  • —Marketing Strategy
  • —Branding & Messaging
  • —Content & Channel Growth
  • —General Growth Consulting
Johnny
30-MIN CALL

Book a Reality Check

Tell me what's going on with your marketing and I'll tell you straight — what's working, what isn't, and whether I can actually help.

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Johnny, founder of Drop The Tech Talk
WHO'S BEHIND THIS

Hi, I'm Johnny.

I spent years watching good marketing ideas get buried under words like "holistic" and "omnichannel." So I started making videos and writing posts that just say things plainly instead — turns out plain works better.

Doesn't matter if you're a business owner who got burned by an agency full of buzzwords, or a student stuck decoding a professor who overcomplicates everything on purpose — if someone's making this harder than it needs to be, that's what I'm here to fix.

Now I do it in public every week on TikTok and YouTube, and help a few businesses directly when they want the plan built for them.

Ready for the
reality check?

Free 30-minute call. I'll tell you what's actually wrong with your marketing — in plain English.

Book a Reality Check →
GET IN TOUCH

Let's talk. Plainly.

No sales script. Tell me what's going on and I'll tell you straight if I can help.

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Response TimeWithin 24 hours, every time
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I reply within 24 hours. No mailing list, no spam.

Got it.

I'll reply within 24 hours. If it's urgent, book a call directly using the link above.